If you talk to an experienced veteran automotive sales person who has been in the industry for a considerable amount of time, you may have heard of the story that talks about the times before the advent of the internet. The phone was their greatest weapon a full page of the newspaper was their mode of advertisement that brought many customers to their end. They used to stay organized with a pen, a sticky note, and a desk calendar. The internet, while we are honest, has given the automotive salesperson the ability to sell many cars with ease as well as developing lasting and meaningful customer relationships. While the idea of many moving parts overwhelms sales people, your team only needs the automotive sales CRM system (https://www.salesforce.com/solutions/industries/automotive/overview/) to simplify and streamline the entire dealership.
How the Automotive CRM improves your Business
Let us look at some of the unique benefits that come with the use of automotive CRM systems.
1. Eliminate Annoyances Associated with Distributing Leads
What is the process used by your automotive salespeople to locate and track leads? Do you assign leads manually? Are there individual lead generation processes? Are you sick of people complaining about the lead assignment? You can automate your auto CRM system to randomly distribute sales leads so that lead distribution is made equal and sales managers save time. If you would like to see how this can be done, further information is available at websites like https://www.dealer.com/products/digital-retailing/make-deals/ to help you get started.
2. Get Help Minimizing Missed Deals
Many sales deals get swayed away because something went wrong with the entire sales process. In an auto CRM system, you can secure an action plan that is targeted towards creating special and specific tasks based on the sales process stages. Using the CRM system, they will follow every step of the sales process so that they won’t miss a deal with prospective clients. You will look back at the CRM and see why the deal never went through. You can try to save your sale by going back to the client and do what you never did the first time.
3. Manage the Pesky Up Sheets
It can consume a significant amount of time managing the client up sheet. However, you will get help from the automotive CRM system. You can use it to schedule appointments as well as tasks from inside the up sheet and create them on the mobile barcode scanning fly for the customer’s VINs and driver’s licenses.
4. Streamline the Test Drive Phase
Juggling many requests for drive tests can take a lot of time. However, the use of an auto CRM system can have everything simplified. If the client submits your test drives through the company website, the CRM system will record it for schedule. You will also be notified by the CRM using an automatic email system. The task will be added to the work flow after getting a lead assignment. All information concerning the client will be saved automatically in the auto CRM system.
While your dealership is unique, your needs are also unique. Why should you let your success hang on the handwritten notes and old management techniques? When you choose to invest in the auto CRM system, you will see the difference it makes to your success.
